Lethbridge,
 

as a part of the large Southern Alberta Tourism Zone, is well placed in Alberta.

It is located in close proximity to a major urban center (Calgary) and the U.S. border.

The zone encompasses such world class tourist attractions as:
 

Head Smashed In Buffalo Jump near Fort Macleod

Frank Slide Interpretive Center in the Crowsnest Pass

Waterton Lakes National Park

Remington Carriage Museum in Cardston, Alberta